About

Hi! I'm Chloe Dang

I'm a digital marketer based in Orlando, FL.

I’m extremely passionate about helping brands with engaging, multi-channel digital and print content so that they can grow their reach, conversions, and revenue.

Marketing is an ever-changing arena. The nature of algorithm changes and the human involvement makes creativity a crucial element in any marketing strategy. I will make sure to aid your business objectives by delivering the right message to the right target audiences at the right time through insights and data-driven strategies.

 

I have experience with WordPress, SEM Rush, Adobe Creative Suite, AhRefs, GA4, HootSuite, Buffer, Sprout Social, Figma, MailChimp, Creatio, Canva, Facebook Audience Insights and Ad Manager. From past positions, my writing and creative content generation includes blog content, social media content, web design, digital and print designs, and email. I am also knowledgeable in social media marketing, including optimizing and creating copy via the Big Four: Facebook, Instagram, Twitter and LinkedIn.

With a curious mind for analytics and creative eye for attention to details, I created social, web, email, and print assets, including copy during the hands-on projects at UCF Digital Marketing Bootcamp.

During my time at UCF Digital Marketing Bootcamp where I got my certificate, I’ve learned how to develop digital marketing strategies that meet business goals; Create and optimize search, social & display campaigns; Build targeted audiences using demographics and affinity audiences; Identify brand position and growth opportunities via keyword & competitive research; Optimize content and landing pages to improve engagement & conversion rates; Analyze and report on the success of campaigns against objectives & KPIs; Design and implement automated workflows for campaign efficiency.

chloe dang smiling portrait

Technical Skills

  • Content creation
  • Web copywriting and design
  • Social Media Marketing
  • Search Engine Marketing/ PPC
  • Analytics
  • Search Engine Optimization (SEO)
  • Copywriting & Editing
  • Email Marketing

Tools

Now for some fun facts about me

  • I was born and raised in Saigon, Vietnam. I moved to Orlando in 2011.
  • I am bilingual: I can fluently communicate in Vietnamese, English, oh – and memes!
  • I started becoming interested in Marketing / Sales through working 4 years in the restaurant industry as a waitress, and then found out about Digital Marketing my Junior year of college through watching YouTube videos.
  • I’ve worked in a variety of industries: from cruising and travelling to financial technology.
  • I helped start an interest group on campus in 2018, called LUNA Interest Group. I was Public Relations chair and Media Director: I built and managed their social media from scratch (Instagram @luna_interestgroup, and Facebook Page), created content and designed graphics for the social media, built relationships with other organizations on campus, and promote charity events to fundraise for CARE organization.
  • LUNA Interest Group has gained over 700 followers in three months. We also raised over $800 in proceeds of events towards CARE.
  • I like to work out, explore different cuisines, and travel.
  • My spirit animal is the dragonfly because it is the symbol of change and adaptability.
photo of me sitting on stair case under a saigon neon sign
me sitting on river bank with Brooklyn bridge and city horizon in the back
black dumbbells on the floor in gym

My Core Values

Collaboration & open-Mindedness

Honesty & compassion:

Being consistent in life:

Adaptability:

I am an avid learner. Collaboration with others enables sharing knowledge and working more efficiently.

Compassion without honesty isn’t compassion. I respect honest feedbacks because it helps growth.

I believe that consistency is the key to success in both business and relationships. If I commit, love, and enjoy the process, I will be able to achieve small steps over the long term to get to my goals.

The world is constantly evolving and changing, especially the digital marketing world. Positive and productive results come from my willingness to learn, grit and ability to adjust.