My Portfolio

MARKETING COORDINATOR • AUTOPAYPLUS • NOVEMBER 2023 – JULY 2026

CONTENT STRATEGY, DIGITAL DESIGN AND PRINT DESIGN, SEO • AUTOPAYPLUS

• Led end-to-end marketing campaigns from trade show strategy to digital conversion, connecting offline events with measurable online engagement through Bitly-tracked QR codes, landing pages, Calendly booking flows, email marketing, and lead generation campaigns.
  Increased engagement and portal adoption with the Submit Lender Statement campaign, designing a dedicated landing page that generated 18,900+ clicks and continues to attract 130+ weekly visits, getting Members onboarded quicker and into the Portal for account retention.
• Managed UX design and project coordination for the Change Debit Date self-service feature, creating Figma wireframes, managing workflows in Asana, and collaborating cross-functionally to improve the member experience.
• Designed and launched digital and print marketing assets including landing pages, trade show displays, brochures, sales collateral, email graphics, social media content, and branded materials for new product initiatives.
• Implemented QR code-enabled print collateral integrated with GA4 and Bitly, generating 2,000–3,000+ tracked scans while measuring campaign performance, lead generation, and member engagement.
• Planned, executed, and optimized integrated marketing campaigns across email, events, content marketing, and social media to support product launches, member acquisition, and retention.
• Coordinated end-to-end marketing events, managing logistics, vendor relationships, registrations, itineraries, and branded collateral to ensure successful execution.
• Produced SEO-driven content and lifecycle marketing campaigns, publishing weekly blogs, newsletters, and email campaigns in Creatio to improve organic traffic, member engagement, and retention.
• Conducted market research and analyzed customer behavior and industry trends to inform marketing strategy and campaign planning.
• Designed engaging web, email, social media, and print visuals while maintaining brand consistency through strong typography, layout, and visual design principles.
• Managed external agency and vendor partnerships to deliver high-quality marketing initiatives on schedule and within project requirements. Managed internal webstore stock for company-branded merchandise and SWAG’s.

MARKETING PROJECT MANAGER • GO PORT • JULY 2023 – SEPTEMBER 2023

CONTENT STRATEGY, SEO & SEM • GO PORT

• Performed continuous keyword research and produced optimized blog articles, resulting in increased sales revenue and web traffic.
• Participated in the design, development, and launch of Go Port’s new website goport.com.
• Collaborated with internal teams and an external technical team to execute future website
  enhancements, added functionality, and improved SEO site-wide.
• Managed and optimized paid advertising accounts.
• Added new hotel partners’ portfolios, updated listings, and cruise schedules in the Admin System to generate sales and streamline operations.

DIGITAL MARKETING COORDINATOR • GO PORT • AUGUST 2021 – JULY 2023

CONTENT STRATEGY, SEO & SEM • GO PORT

• Strategized, crafted, and executed content for all social media platforms, including
  Facebook, Twitter, Instagram, Pinterest, and Youtube.
• Optimized Facebook Ads and leveraged Facebook Groups to generate sales.
• Managed 30+ cruise ship Facebook groups, increasing members by over 10x
• Developed web copy to ensure all content was up-to-date and optimized for search
  engine performance.
• Created a keyword distribution spreadsheet with URLs and metadata for the website.
• Enhanced customer experience by providing solutions and responding to online reviews on Google Reviews, TripAdvisor, and Yelp.

DIGITAL MARKETING SPECIALIST (FREELANCE) • ARISWAP (ARIGALLERY) • JULY 2021 – FEBRUARY 2023

CONTENT STRATEGY, PUBLIC RELATIONS, SEO & SEM • ARISWAP (ARIGALLERY)

• Developed and optimized a Facebook and Instagram ad campaign resulting in 3,403,635.68 Tokens sold in 4 months.
• Led influencer marketing campaign and generated 123% lead submissions to prepare
  for product launch.
• Set up Google Analytics for the website with SEO optimizations.
• Led content marketing campaign for the company’s rebrand at ariswap.co.
• Implemented successful email marketing and social media campaigns to encourage
  webinar attendance, announce product launches, and nurture leads.
• Generated sales revenue and brand awareness, earning recognition from company
  investors, B2B, and within the web3 community.

DIGITAL MARKETING INTERN • BEYOND THE TREAT • 28 AUGUST, 2019 – 28 NOVEMBER, 2019

SEO & CONTENT CREATIVE • BEYOND THE TREAT

• Assisted inbound marketing strategies and organic search (SEO) efforts.
• Assisted in content ideation and creation with over 5 blog posts in WordPress; outreach to local and out-of-state shelters for guest-posting initiatives; Conducted keyword and competitive research using AhRefs.
• Implemented E-mail campaigns utilizing Mailchimp to engage with readers.

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