Digital Marketing Specialist
Deliver results through creative process and create high-quality, relevant content
across multiple social media platforms. Content Strategy, SEO, and SEM.
I am a Digital Marketer based in Orlando, FL.
Seeking to be inspired. Envision the unlikely. Build meaningful brands.
My Certificates
I create and optimize content for social media, Google Ads, websites and design landing pages that deliver value to users.
I develop digital marketing strategies that meet business goals. I’m able to create and optimize search, social, and display ad campaigns; Build targeted audiences using demographics and affinity audiences; Identify brand position and growth opportunities via keyword and competitive research; Optimize content and landing pages to improve engagement and conversion rates; Analyze and report on the success of campaigns against objectives and KPIs; Design and implement automated workflows for campaign efficiency.
Knowledgeable in Google Analytics, WordPress, SEMRush, Sprout Social, Google Ads, MailChimp, Adobe Creative Suite, Canva, Figma, and Microsoft Office/ G Suite.
Hi! I’m Chloe
I’m a Digital Marketing Specialist for awesome brands, generating qualified traffic, valuable leads, and an engaged community. For the last 4+ years, I’ve produced B2B and B2C projects for corporate, retail, and nonprofit clients in freelance and in-house positions.
I craft branded multi-channel campaigns leveraging user/consumer research and analytics to get results.
I started out as a student at the University of Central Florida, where I got my Bachelors in Business Administration Marketing. From then I was intrigued with the industry, I turned to the UCF Digital Marketing Bootcamp 18-week course to work towards my certificate and polish my technical skills as the digital marketer I am today.
I’m now an experienced Digital Marketing Specialist and Project Manager with a successful background in implementing and executing marketing strategies through various channels. I currently work at Go Port with day-to-day responsibilities in content strategy, SEO, and SEM – producing optimized blog articles resulting in increased sales revenue and web traffic, developing landing pages for the entire new website with improved SEO, optimizing paid ads, and managing engaged communities on various social media platforms, as well as enhancing customer experiences through online review sites.
I became obsessed with marketing in 2019, started learning about it, practicing it, and never stopped. I live to craft marketing campaigns – generating and nurturing leads through all funnel stages, attracting potential customers with targeted content, optimizing websites for organic search, and planning automated campaigns.
My Work
Be The Match Project
- Designed website
- Wrote copy and optimized content for blog
- Collaborated marketing campaign with identified business objectives, goals and KPI’s
- Audience segmentation and competitive analysis
Life Time Athletic Rewards Program Project
- Designed two landing pages for each customer segment
- Created a Loyalty Program reward system campaign
- Created ad copy and social content
- Retargeted former members and marketed to new members
Near & Far Guru Tour Guide Project
- Designed website for fictitious tour guide brand Near & Far Guru
- Call To Action encourages the audience to “Book Now”
- Business goal is to become the go-to Orlando tour guide destination (brand awareness and conversion)
Chloe Dang 