About

Digital Marketing Specialist based in Orlando, FL.

Generating qualified traffic, valuable leads, and an engaged community. For the last 4+ years, I’ve produced B2B and B2C projects for corporate, retail, and nonprofit clients in freelance and in-house positions.

I craft branded multi-channel campaigns leveraging user/consumer research and analytics to get results.

Social media is an ever-changing arena. The nature of algorithm changes and targeting audience makes creativity a crucial element in any social strategy. I will make sure to aid your business objectives by delivering the right message to the right target audiences at the right time through insights and social-first strategies – grow your reach, conversions, and revenue.

I have experience with WordPress, AhRefs, SEMRush, Google Analytics, Sprout Social, Google Ads, MailChimp, Canva, Facebook Audience Insights, and Ads Manager. From previous roles, my writing includes blog content, landing page copies, emails, and ad copies. I am also knowledgeable in social media marketing, including optimizing and creating content via Facebook, Instagram, Twitter (X), Pinterest, YouTube, TikTok, and LinkedIn.

During my time at Go Port as a Digital Marketing Specialist turned Project Manager, I’ve successfully implemented digital marketing strategies that supported the launch of the company’s new web application; optimized search, social & display campaigns; Built targeted audiences using demographics and affinity audiences; Identified brand position and growth opportunities via keyword & competitive research; Produced optimized blog content to increase sales & web traffic, optimized landing pages copy to improve SEO & conversion rates; Analyzed and reported on the success of campaigns against objectives & KPIs; Designed and implemented automated workflows for campaign efficiency.

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Technical Skills

  • Content Strategy
  • Web Design
  • Social Media Marketing
  • Search Engine Marketing/ PPC
  • Analytics
  • Search Engine Optimization (SEO)
  • Copywriting & Editing
  • Project Management
  • Email Marketing

Tools

  • WordPress
  • Hootsuite
  • Sprout Social
  • Facebook Audience Insights & Ad Manager
  • Instagram/ Twitter/ LinkedIn Ads
  • G Suite
  • Adobe Creative Cloud
  • Google Ads
  • AhRefs
  • Google Analytics
  • SEMRush
  • Mailchimp
  • Microsoft Office
  • Canva
  • Figma

Now for some fun facts about me

  • I was born and raised in Saigon, Vietnam. I moved to Orlando in 2011.
  • I am bilingual: I can fluently communicate in Vietnamese, English, oh – and memes!
  • I am a talented wordsmith with over 4 years of experience in content strategy starting as a Digital Marketing Intern turned Specialist, then Project Manager.
  • I am rapid and adaptive, a skilled collaborator, an effective cross-functional communicator, and a solutions-oriented professional.
  • I like to work out, explore different cuisines, and travel.
  • My spirit animal is the dragonfly because it is the symbol of change and adaptability.
  • photo of me sitting on stair case under a saigon neon sign
  • me sitting on river bank with Brooklyn bridge and city horizon in the back
  • black dumbbells on the floor in gym
    Photo of dumbbells which lying on the floor in gym

My Core Values

Collaboration & Open-mindedness: I am an avid learner. Collaboration with others enables sharing knowledge and working more efficiently.

Honesty & Compassion: Compassion without honesty isn’t compassion. I respect honest feedback because it enables growth.

Being Consistent in Life: I believe that consistency is the key to success in both business and relationships. If I commit, love, and enjoy the process, I will be able to achieve small steps over the long term to get to my goals.

Adaptability: The world is constantly evolving and changing, especially the digital marketing landscape. Positive and productive results come from my willingness to learn, grit, and ability to adjust.

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