My Portfolio

I hope this collection showcases my creativity while demonstrating my ability in digital marketing and design.

Table of Contents

Designed PPC lead generation search campaign based on Life Time Athletic Boca Raton via Google Ads

3 ad groups for 3 different audience segments: athletes, fitness enthusiasts, and virtual members
*This is a campaign for educational purposes only and is not affiliated with Life Time Athletic brand.

Also created a remarketing search ad group

Designed content strategy for email campaign and social media ads: Instagram and Facebook based on Life Time Athletic Boca Raton

*This is a campaign for educational purposes only and is not affiliated with Life Time Athletic brand.

Landing pages for Life Time Athletic Boca Raton campaign. Lead Generation and Remarketing.

Websites Designed

Blog Content Written

Here are some blog content that I wrote (and ranked high on SERPs) for work and projects

Port Canaveral to Welcome Disney Treasure in 2024

By Chloe Dang | September 12, 2023

Prepare to embark on a voyage like no other as we unveil Disney Cruise Line’s latest gem, the Disney Treasure. Disney Treasure is a sister ship to the Disney Wish and is the sixth theme-packed ship from the cruise line. Disney Treasure is scheduled to debut at Port Canaveral on December 21, 2024 on her maiden voyage.

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Icon of the Seas: Insider’s Guide

By Chloe Dang | July 26, 2023

Get ready to embark on an exciting journey with the newest maritime marvel, Royal Caribbean’s Icon of the Seas. Set to become the world’s largest cruise ship, the Icon of the Seas combines cutting-edge technology, environmental responsibility, luxurious amenities, and unparalleled entertainment options, promising an extraordinary cruising experience for its 7600 guests. Its maiden voyage with guests is set to sail on January 27, 2024.

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10 Snake Egg Facts: Identification, Care, & Much More!

By Chloe Dang | December 17, 2020

Did the snake come before the egg? Or… was it the chicken? Snake eggs are very interesting things that are surrounded in mystery and uncertainty with not many people knowing a lot about them. Whether you have a pet snake yourself or you’re just a curious outdoor explorer, it would be beneficial to be aware of the many caveats of snake eggs.

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Do Spiders Die In The Winter? Where Do They Go?

By Chloe Dang | December 17, 2020

As winter time comes near, you’re probably wondering where all the spiderwebs went in the corners of your home. Do you wonder where they go? Did the itsy bitsy spider really go down the water spout and get washed out by the rain?

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Graphics Designed

Experience

MARKETING PROJECT MANAGER • GO PORT • JULY 2023 – SEPTEMBER 2023

CONTENT STRATEGY, SEO & SEM • GO PORT

• Performed continuous keyword research and produced optimized blog articles, resulting in increased sales revenue and web traffic.
• Participated in the design, development, and launch of Go Port’s new website goport.com.
• Collaborated with internal teams and an external technical team to execute future website
  enhancements, added functionality, and improved SEO site-wide.
• Managed and optimized paid advertising accounts.
• Added new hotel partners’ portfolios, updated listings, and cruise schedules in the Admin System to generate sales and streamline operations.

DIGITAL MARKETING COORDINATOR • GO PORT • AUGUST 2021 – JULY 2023

CONTENT STRATEGY, SEO & SEM • GO PORT

• Strategized, crafted, and executed content for all social media platforms, including
  Facebook, Twitter, Instagram, Pinterest, and Youtube.
• Optimized Facebook Ads and leveraged Facebook Groups to generate sales.
• Managed 30+ cruise ship Facebook groups, increasing members by over 10x
• Developed web copy to ensure all content was up-to-date and optimized for search
  engine performance.
• Created a keyword distribution spreadsheet with URLs and metadata for the website.
• Enhanced customer experience by providing solutions and responding to online reviews on Google Reviews, TripAdvisor, and Yelp.

DIGITAL MARKETING SPECIALIST (FREELANCE) • ARISWAP (ARIGALLERY) • JULY 2021 – FEBRUARY 2023

CONTENT STRATEGY, PUBLIC RELATIONS, SEO & SEM • ARISWAP (ARIGALLERY)

• Developed and optimized a Facebook and Instagram ad campaign resulting in 3,403,635.68 Tokens sold in 4 months.
• Led influencer marketing campaign and generated 123% lead submissions to prepare
  for product launch.
• Set up Google Analytics for the website with SEO optimizations.
• Led content marketing campaign for the company’s rebrand at ariswap.co.
• Implemented successful email marketing and social media campaigns to encourage
  webinar attendance, announce product launches, and nurture leads.
• Generated sales revenue and brand awareness, earning recognition from company
  investors, B2B, and within the web3 community.

DIGITAL MARKETING INTERN • BEYOND THE TREAT • 28 AUGUST, 2019 – 28 NOVEMBER, 2019

SEO & CONTENT CREATIVE • BEYOND THE TREAT

• Assisted inbound marketing strategies and organic search (SEO) efforts.
• Assisted in content ideation and creation with over 5 blog posts in WordPress; outreach to local and out-of-state shelters for guest-posting initiatives; Conducted keyword and competitive research using AhRefs.
• Implemented E-mail campaigns utilizing Mailchimp to engage with readers.

Like what you see? Let’s work together!